This study has similar goals as my own though in a very different context, focusing on how a third level business faculty’s Facebook page impacted on student engagement and retention. It was managed by the departments student engagement officer. This paper addresses many of the issues facing Educational Institutions in using Facebook such as should Universities try to incorporate Facebook when there is still so little know about its impact on education. Or do students even want Universities to try? Many students have a troublesome relationship with Facebook and other social networking sites, acknowledging them as drains on their study time and their attention. However the sheer volume of students on Facebook does make it very tempting to Universities who want to explore online relations with their students.
The paper concludes that as a teaching tool it is still an unknown quantity but as a tool to enhance student engagement and retention among students “who would otherwise be otherwise be isolated or disengaged”.
The research does seem to suggest that the jury may still be out on Facebook as a teaching tool but that it can, when properly resourced, improve student engagement and retention.
Supporting Student Transition Through Social Media
Carolyn Woodley & CaAtherine Meredith
American Journal of Distance Education